About US

Former Associate Digital Director at McKinsey & Company, Phuong Anh is driven by creating and scaling new businesses. Her focus is on crafting ventures that not only deliver value but also answer user needs on the market.

Our mission: bridging the gap between business strategy and user-centered design. Using my expertise in product design, we delve deep into research, ideation, prototyping, and facilitation to identify customer signals and design innovative solutions.

Interested topics: healthcare, consumer, intrigued by the potential of generative AI to shape future user experiences.

Phuong-Anh TRAN

FOUNDER OF PAPERMOON